In 1994, Tom Ford became head designer at Gucci. Gucci’s international expansion gathered momentum. In the 1970’s the first Gucci Prêt-à-porter collections for women were released. Jackie Kennedy carried a Gucci bag - it is still known today as the “Jackie O bag”. Gucci’s “modern luxury” was very well received. The Gucci house achieved a worldwide presence with shops opening in Milan and New York in the 1950’s. In the period after the Second World War, several classics emerged, with which Gucci is associated even today: the Gucci bag with bamboo handles and the classic Gucci moccasins. The staffle-bit and stirrup motives remain trademarks of the Gucci house today, as do the colours green-red-green.

He starts to export exclusive leather goods and achieves early success high society loves Gucci’s equestrian-inspired bags, trunks, shoes and belts. Inspired by various experiences during his travels, Gucci returned to Florence in 1923.

He decides to go into business with high-value leather goods. He grows fond of the aesthetics of the upper nobility. While on his travels, the entrepreneur, who is predominantly interested in top-quality leather goods, comes into contact with the international world of fashion. In 1921 Guccio Gucci set up a saddlery company in Florence.

Gucci fashion, tested for authenticity by REBELLE From Gucci bag to Gucci online shop - the success story

Gucci rebelle small